INSIGHT:
While It's important to start investing early, young people don't really know what to do with their money.
IDEA:
Young people listen to music that talks about money all the time. We’ll intercept them where they go to learn about these song lyrics, and give them some advice on how to invest.
Financial Genius
THE PARTNERSHIP
Genius.com is known for The "verified" series that features musicians commenting on their own lyrics. the TD Ameritrade Spokesman "JIM" is featured on the same platform To comment on popular lyrics that mention money, Giving viewers related advice.
THE SERIES
Here's what Jim has to say about the lyrics for Bodak Yellow by Cardi B, Bad and Boujee by Migos, I Did Something Bad by Taylor Swift, and Gucci Gang by Lil' Pump.
Bodak Yellow by Cardi B
GUCCI GANG BY LIL' PUMP
Bad and Boujee by Migos
I DID SOMETHING BAD by taylor swift
THE TOUCHPOINTS
RECOMMENDED VIDEOS ON GENIUS.COM
When people visit a page with lyrics, our video is part of the recommended videos on the top right.
PRE-ROLL ON GENIUS.COM VERIFIED VIDEOS
When people view Verified videos on the Genius platform, our videos are un-skippable pre-roll.
